Privacy Policy

General Statement:

Welcome to our Privacy Statement, where we elucidate our online policies and practices regarding customer information. Our primary objective is to ensure your comprehension of how we gather and utilize information on this website, as well as to provide you with the means to reach out should you have any questions or concerns. At the core of our commitment is the value we place on our customers, and it is our hope that, through transparent communication of our data handling practices, we can foster a relationship built on trust and longevity.

It's important to note that this site is interconnected with other websites and may also be integrated into additional online platforms. We strongly recommend that you thoroughly review the privacy policies of each site soliciting information from you, especially those requesting personal or financial data, prior to providing any information. Your privacy and security are paramount, and this precautionary step ensures a safe online experience.

Our Organization and Website

This Privacy Statement elucidates the procedures through which we collect and utilize personal and non-personal information about you via our website. Please be informed about the data collection and usage practices outlined herein, whether information is provided by you or gathered during your interaction with our website.

The primary objective of our website is to furnish online information regarding our dealership, as well as the products and services we offer. This On-Line Privacy Statement serves to delineate the nature of information we may collect and how we intend to use such information in the normal course of conducting our business. Furthermore, it emphasizes the safeguards in place to protect against the collection and utilization of children's data.

If you have any queries or concerns about our privacy practices, we encourage you to contact us. We value your trust and are committed to maintaining transparency in our data handling processes.

Personally Identifiable Information We Collect From You and Methods of Collection

Throughout a regular visit to our site, we do not automatically gather personally identifiable information about you, such as your name, mailing address, email, or telephone number, unless you choose to provide it voluntarily. You can still access our website even if you opt not to share personal information; however, certain functionalities may be limited. For instance, you might be unable to participate in specific promotions, have an order fulfilled, receive product information (such as a quote), or qualify for a credit application if applicable.

The primary objective behind collecting personal information during your visit is to enhance your experience by providing relevant information about our products and services. When you request details about a particular vehicle, service, or incentive, we may request personal information to fulfill your inquiry and use this information to contact you accordingly. Additionally, we may use this information to suggest products of interest, improve our services, and enhance the functionality and user-friendliness of our website.

For your convenience, an email notification may be generated to confirm the receipt of your request or information, particularly when you choose email as the preferred communication method.

To meet your products and services needs, we may collect various types of customer information from multiple sources. This information is utilized to identify you, understand your circumstances, evaluate requests for products and services, verify details about you, and facilitate the delivery of requested products and services. Our sources of customer information are diverse and aim to ensure a comprehensive understanding of your requirements.

How We Use the Personally Identifiable Information We Collect

The personally identifiable information collected on our website, as well as other integrated sites, may be utilized for various purposes, including:

1 - Fulfillment of User Requests:

Sending marketing or promotional materials, including emails, and other relevant information.

Fulfilling and delivering orders for goods or services, such as responding to requests for quotes.

2 - Customer Interaction:

Responding to comments or requests for information from site users.

3 - Product and Service Development:

Meeting requests for, or developing new products or services based on user preferences and needs.

4 - Order Processing:

Contacting users when necessary during the processing or shipping of orders for products or services.

5 - Site Improvement:

Generating site analytics to enhance the layout, content, product offerings, and services on our website.

6 - Data Compilation:

Compiling user data stored in our or other corporate databases for marketing and other permissible and appropriate purposes.

7 - Data Matching:

Matching personal data collected online with offline data about you for a comprehensive understanding.

8 - Legal Compliance:

Complying with legal requirements as necessary.

9 - Permissible Business Uses:

Utilizing the information for other permissible business purposes aligned with our operations.

These applications ensure that the information collected serves both the user's needs and contributes to the improvement and growth of our products and services while adhering to legal and ethical standards.

Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of Collection

During a standard visit to our site, no personally identifiable information about you is gathered. All content on our site is accessible for browsing at your convenience without the need for you to disclose any personal details. However, our website does collect "aggregate" information during normal use, which is non-personally identifiable. This means that we do not track these items on an individual basis that identifies you, but rather aggregate this information to include all site visitors. Non-personal information encompasses tracking the site pages visited or the duration of time spent on our site.

Our primary objective in collecting aggregate information is to conduct site metrics, enabling us to enhance the website's functionality. We gather aggregate information to track page visits, identify peak usage times, and analyze potential site redesigns.

Upon visiting our website, a server housing the pages automatically generates a "session log." Session logs aid in understanding how individuals navigate through our site, allowing us to organize pages to make frequently visited information more accessible. By tracking page visits, we can also assess the utility of the provided information. The data typically collected includes the Internet Protocol (IP) address (which contains no personal information), the referring website, the pages visited, and the date and time of those visits.

When you interact with our websites or view interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that enhances your visit to our website, making it more enjoyable and meaningful. For instance, cookies eliminate the need to log in every time you return to our websites and enable us to tailor content to better match your interests. There are two main types of cookies: "session" cookies, which are temporary and last only for your browsing session, and "persistent" cookies, which are stored on your computer's hard drive until a specified date. Most browsers can be configured not to accept cookies, but this may limit your access to certain site functions or features.

How We Use the Aggregate (Non-Personally Identifiable) Information We Collect

The non-personally identifiable information collected on our website and integrated sites serves various purposes, including:

1 - Aggregate and Statistical Data Compilation:

Compiling aggregate and statistical data to inform website design and identify popular features.

2 - Site Activity Measurement:

Measuring site activity to facilitate updates that better align with user preferences and needs.

We leverage session log data, as well as personal and non-personal information, to perform analytics on users' experiences while visiting our site. This analytical process:

- Occurs on an aggregate level, ensuring individual identification or personal information is not disclosed.

- Involves a third-party vendor acting on our behalf to conduct the analysis.

- Aims to enhance our website and overall user experience.

- May employ session and/or persistent cookies to track user movement across our site and other websites, or to monitor events within or across multiple websites.

It's important to note that, where appropriate, this analytical information may be shared with other entities. This collaborative approach is intended to ensure continuous improvement and relevance in providing an enhanced online experience for our users.

Sharing Your Information

Personal information provided to us during the process of requesting a product or service via this website is collected and stored in our database, subject to applicable legal restrictions, and used for various purposes such as contacting you for promotional offers, marketing programs, or other communications from this website.

We are committed to safeguarding your privacy, and therefore, we do not sell, rent, share, or provide your personally identifiable information to third parties, except as stated and as permitted by law.

To enhance our services, we may share personal information collected about you with our business partners and affiliates.

It's important to note that we may disclose your personal information without notice if required by law or if we believe in good faith that such action is necessary to comply with legal obligations, protect and defend the rights or property of our dealership, or to act under exigent circumstances to protect the personal safety of users, our dealership and the public.

We may include links to other websites for your convenience. We encourage you to carefully review the privacy statements of these linked sites to understand how they collect, use, and share your information. It's essential to note that we cannot assume responsibility for the privacy policies, content, or data handling practices of other websites.

As an example, this site may integrate an online financing application to facilitate specific financial services upon your request. Prior to providing any personal or financial data, we strongly advise reviewing the privacy statement of the integrated financial services provider. This proactive step ensures that you are informed and comfortable with the data handling practices of the specific service you choose to engage with.

Children's Privacy

We are committed to not collecting personal information from children under 13 years of age. In the event that a child has inadvertently provided us with personal information, we encourage the parent or guardian of that child to contact us using the information provided below. Upon receiving such a request, we will make reasonable efforts to promptly delete the child's information from the database where information collected on this site is stored.

Contacting Us

If you have any inquiries or comments regarding this privacy statement or need clarification on the contents of this website, please do not hesitate to contact us at (610) 351-2199. We value your feedback and are here to assist you.

Copyright Notice

All text, images, graphics, animations, videos, music, sounds, user interface elements, data, and other materials on this site are protected by the copyrights and other intellectual property rights of the dealership, and licensors. These materials may not be copied for commercial use or distribution, and they may not be modified or reposted to other sites without explicit permission. The intellectual property rights of the entities mentioned herein are rigorously enforced to protect their creative works and proprietary content.

Trademark Notice

All trademarks showcased on this site are protected by United States. trademark rights. These trademarks encompass, but are not limited to, product brand names, vehicle model names, slogans, logos, and emblems. Any unauthorized use of these trademarks displayed on this site is strictly prohibited. The intellectual property rights associated with these trademarks are actively safeguarded to prevent unauthorized use or infringement.

Changes in Policy

We retain the right to modify our Privacy Policy. Any revised Privacy Policy will apply exclusively to data collected after its effective date. All alterations or updates will be prominently posted on our site. By accessing and using our site, you acknowledge and agree to be bound by the terms of the Privacy Policy in effect at the time of your use. Your ongoing use of our site constitutes your acceptance of any such revised privacy policy. If you do not consent to our privacy policies, kindly refrain from using our site.